Service innovation Assignment Example | Topics and Well Written Essays - 1000 words

Service innovation - Assignment Example Designing for service, according to Barrett et al. (2015), is fundamental to achieve service innovation in the contemporary businesses environment. Design thinking entails generating insights about the end users of a service to outlining perspective of their preference. First, Barrett et al. (2015) suggest that researchers should embrace the concepts of design thinking approach to integrating insights of end users of a service to promote innovation solutions. That involves focusing on multiple the demands actors who use the service such as managers, employees, customers, users and other stakeholders during the design process. In relation to the suggestion, designing for service in the banking sector should take into account the unique demands of all users of the system. It must integrate the necessities and demands of managers in the banking sector. It must suit the demands of customers and other users. For instance, designing for service should ensure security of the system that constitutes a key concern of the managers. Managers should have a secure system that is not vulnerable money laundering or effects of cyber-attacks. It should support supervision of activities and transactions in the system. In meeting the demand of employees, design for service in the banking sector should be easy to use and secure. Customers demand innovation solutions that are effective in driving competition. It should create new possibilities in financial transactions that are convenient for the customer to use. Design for service in the banking sector should allow the use of new technologies that promote efficiency for the customer. Other users such as shareholders in the banking sector should find the system easy to access and use. In essence, all users of the service expect exceptional mix of products suited to address their distinct