The Effectiveness Of Facebook Marketing

The Effectiveness Of Facebook Marketing Abstract This research proposal focuses on the effectiveness of Facebook marketing. The success of Facebook has not escaped the specialists attention, but there is a clear absence of quantitative research because there has been huge debate within the marketing community that is influencing consumer behaviour and brand perception, so, this study will help to support the debate. Many brands and small businesses have already entered the Facebook platform and due to the economic remunerations of this platform, brands with a truncated marketing budget can be lured to join the race. The purpose of this research is to, with a quantitative approach; determine whether Facebook is an effective marketing standard. An experiment will be accompanied where a sample of participants will be exposed to a selection of fictive fan pages on Facebook during one weeks time. After experimentation process and surveying fans I will be able to demonstrate the fact of considering a Facebook an effective marketing tool for businesses. 2. Introduction Facebook is a very famous social networking website which was launched in the second month of the year 2004. Seemingly, it has been studied that almost one out of 14 people in this world is a Facebook user. Facebook has become an unbeatable phenomenon by its fastest growing number of users and user friendly platform. By the time it has started, Facebook has approximately more than 500 million users. Each user is connected to an average of 140 friends which shows if a company persuades a single person to post something about their business or brand they are having the potential of reaching 140 or more. There are more than 25 billion content shared like pictures, posts and links and over 170 million things to interact with, includes pages, events, applications, games and groups (Facebook web-page, press information, 2010). Facebooks early achievements attracted investors and marketing companies to nurture their businesses with the help of its growing number of users. Many national and international companies are using the help of Facebook to market and advertise their business in order to fascinate more clients (Retrieved from: http://en.wikipedia.org/wiki/Facebook). Facebook marketing is becoming talk of the business town. Facebooks enormous user power helped multinational and national companies to build number of clients and sales of their products and services in a very short period of time. The advertiser is no longer the person in a company that decides how, when, where and whom to communicate. Nowadays it is the customer that decides which company and what information to take part of (Meadows-Klue, 2007). Facebook is thus an attractive marketing channel to reach younger consumers, and particularly interesting for new companies that do not have extensive marketing budget. As a researcher, I would like to explore more on the effectiveness of Facebook marketing. So, this research mainly focuses on the effectiveness of Facebooks marketing. 3. Problem Facebook is a young contender in communication platform and there are not many studies or researches regarding its effectiveness as a means of marketing. Deceptively, there are very few guidelines concerning what role fan pages should play in a business marketing strategy and how the brand should communicate with consumers through such a medium. The absence of scientific studies does not however reflect a lack of interest amongst advertisers and the number of businesses starting their own fan page is constantly increasing. Lately, there has also been a debate concerning the effectiveness of a creative approach versus a selling approach to marketing. This debate has been supported by extensive research and according to several studies a creative approach is to be preferred (Colliander, Erlandson and Modig, 2010). However, these results have yet to be tested on Facebook platform. The problem question that will be used to perform the research is is Facebook marketing an effective? The main purpose for this research is to investigate whether start-up companies shall use a Facebook fan page in order to enhance perceptions of brand associations and improve traditional key advertisement indicators amongst consumers. The study will also determine whether an advertiser shall adopt a creative approach rather than a strictly selling approach on Facebook. We address this study to start-up companies targeting young students. 4. Proposed Literature Review 4.1. Facebook-ing for business According to author of this article Facebook is everywhere these days, and it isnt going away. A recent report stated that 10% of total time spent on the internet is on Facebook, and it would be stupid for local businesses not to take advantage of the opportunity accessible by Facebook. Jared Todd (author) also represented some primer for business looking to reach out to customers through Facebook Invite customers, but dont be pushy: Invite customers to join the page but never push them otherwise they will get irritated. Publish your Facebook Page on Website, Twitter, or any other social networking website Run Facebook Only Promotions: Run promotions which are only accessible through Facebook. Facebook for Business: This is the process where a company can promote its products with the use of Facebook. (Retrieved from: http://whizkidkonnect.com/) The main reason why I chose this article, because of authors straight forward approach in describing benefits of Facebook, he also shows the main possible ways to get the attention of the customers. This article represents all the possible ways which make Facebook an effective marketing tool. 4.2. Viral Marketing Groups are one of the simplest ways to perform viral marketing on Facebook. It is as easy as if somebody is relaxing on a couch. It starts when members starts joining a group after that they can invite any person or a friend on Facebook by using a very unique feature called the built in Invite feature. If your members are interested and would like to join about your group, it can grow really fast. Additionally, the group name will usually appear on your members personal profile pages until they leave the group. Many people view groups as Bumper Stickers. Because profile pages are exceedingly trafficked, these links can engender a lot of clicks to a group page. (Justin Smith, 2007) (Retrieved from http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/, http://www.facebook.com/pages/Viral-marketing-tips/92274993058) Viral marketing is a part of internet marketing. The source here mainly states the meaning of viral marketing which is also known as word-of-mouth marketing. All these information is essential for a best conclusion on the research topic. There are certain parts of Facebook page that results to viral marketing such as its application that connects people with each other instantly, its fan page feature, invitation process i.e. inviting your Facebook fans or Friends for an event or gathering. This information is vital for knowing the effectiveness of Facebook marketing. (Bhavya George, Social Maximizer, 2010) (Retrieved from: http://sem-group.net/search-engine-optimization-blog/social-media/viral-marketing-on-facebook-7-points-you-just-cannot-neglect/) 4.3. Vancouver Business: Success story One success story which is about an entrepreneur who worked hard to develop a successful and profitable e-business is Sandy Stevens of Sandys Home-style Baking Company. Being healthy to channel her love of baking and sweets into a viable career, Stevens has experienced a great deal of success over the short time her e-business has been running. Based in Vancouver, Canada, Stevens was unaware of using marketing tactics that are provided online, but due to his friend encouragement she learnt all the possible to ways to market her company products through web. She done her own web designing and she also created a link with newspapers with the help of search engines like Yahoo! and Google. Now her business is blooming because of her effort and believing in online marketing and advertising (Retrieved from: http://www.biz2success.com/2010/06/anyone-can-do-it-small-e-business-success-stories/). This is a good example of how getting customers in an efficient and effective way. In terms of expenses, she spent a small portion of her money to create a platform where people can get information easily. This article will help to strengthen the topic as it demonstrates the success rate of promoting products and services through internet marketing. Facebook is a part of internet, thus, this article is essential to find out the speed of growth in business by using Facebook as a marketing tool. 4.4. Critique and Analyze The most vivacious part of this research is to provide a theory or a model that proves the effectiveness of Facebook marketing. Therefore, these are some literatures which are essential for researching on effectiveness level of Facebook marketing. In the first article, the author is primarily focused on the way to get attention of online customers and the rest of the articles are all about active Facebook users signals innovativeness of brand. It covers branding, Approach and style of a product or service that is being marketed by the company. Branding a product through web is an opportunity for those businesses who would like to increase to increase their brand value (Steven Holzner, 2009). Furthermore, it elucidates on viral marketing and its practices; it also shows how it is essential for local businesses. Lastly, it articulates on the success stories of some business that adapted internet marketing as their marketing tool (Chris Treadaway, Mari Smith, Facebook Company, 2010). Ov erall, all the research articles are deliberated to be resourceful for the research. 5. Proposed Methodology 5.1. Methodology There has been quite a buzz about social media currently, and of how it is giving the consumer increasingly more power while rapidly changing the real face of marketing. I found myself very captivated by this sensation, but was soon to realize that this open-ended belief in the influence of social media lacked some very fundamental quantitative research. I decided to fill this breach and found a great source of inspiration reading Kocken Skoghagen (2009). They had conducted quantitative research, analyzing whether Twitter was a valid marketing platform and how it should be used. With the conviction that there are many similarities between Twitter and Facebook I decided to perform an equivalent study on Facebook. Inspired by Kocken Skoghagen (2009) a deductive approach is to be applied in the research. The study is of underlying character, being that the objective is to find a connection between the acquaintance of a brand on Facebook and certain effects on consumer comportment and discernment of brand associations. A quantitative study will be held by simulating a realistic environment which I believe to obtain more general results. Respondents will be given four specific brands (i.e. fan pages) to follow on Facebook during one week and were thereafter will be asked to answer a survey. I chose to follow this experiment design despite the difficulties attached with involving a rather big test-group into a relatively time-consuming study. Our choice was greatly influenced by the fact that Kocken Skoghagen (2009) had used a similar design, which had already been proved to be successful. Moreover, I am hoping that by using a similar design as Kocken Skoghagen (2009), I will open up for an int eresting comparison between Facebook and Twitter as marketing channels. The experiment will be started by ideating four fictive brands, thus ensuring that none of the respondents would be familiar with them, and creating all the necessary fan pages. Status updtaes will be prepared and would be posted during the study. The participants will be divided into four groups. Each respondent will be given four fan pages (i.e. one for each brand) in order to follow and asked to create one friend list consisting of all fan pages he/she will be assigned. The friend list is a necessary deterrent in order to simulate a news feed (i.e. one of the sections of Faceobok) and make sure that all status updates I will like the respondents to perceive will be noticed. After the experiment, a survey will be distributed to all participants through the Facebook-mail. The participants will be given one week to answer the survey before they will get disregarded from the study. This will help to reduce the time period in order to pass between the experiment and the survey as that could have biased the study. The survey was created with the survey-tool provided by the website of Survey Monkey (www.surveymonkey.com). An exact same survey will be given to all the respondents, covering all the four brands examined. Most of the questions will be standard where respondents will be asked to determine how well they agreed with some given assertions, similar to those asked by Kocken and Skoghagen (2009). 5.2. Participants Since the study would require some involvement from the participants I realized that it would be challenging to influence people to participate unless if I have any kind of personal relationship with them. That is the reason why I decided to recruit participants to my study amongst own social networks. Nevertheless, being part of the target group I will be to involving a sample that is relatively representative with regards to the aims of the study. The target of this study is to gather almost 300 people who are interested in participating to this study. The respondents of this study will be 20 to 30 years of age. Most of the participants will be asked to become fan of selected fan pages. After this process I will be giving out a survey to all the fans. Questions in the survey will be concerning the effectiveness of Facebook marketing. 5.3. Ethical Issues All the sources and references are open and accessible through the web except information gathered directly from the company itself is not accessible. According to them any information from the company is confidential and cannot be used in any research without their permission. So I decided to send them a letter that will authorize me to gather appropriate information directly from their website. Other issue is the sample that will be collected within the same network (i.e. students of Vancouver) and this may have inhibited reliability of the scores. (Retrieved from) http://news.bbc.co.uk/2/hi/programmes/click_online/7375772.stm). 6. Project Work Plan and Deliverables Tasks to be performed Dates Time Required Final Research proposal and submit for clearance 3-11 November 2010 One week Typing 22-30 November 2010 One week Pre-test study 5-15 December 2010 Three weeks Collect Data 16th December 2010 1st march 2011 Ten weeks Process Data and make preliminary interpretation End of each month of data collection Five weeks Analyze and write report 2-30 March 2011 Two weeks Publish and discuss work findings 6-25 April 2011 Two weeks Final Thesis and submission 26th April 2011 15th May 2011 Three weeks 7. References Colliander, J. Erlandsson, S. Modig, E. (2010), Speed or Distance, Manuscript, Stockholm School of Economics; Cote, J. Chris Treadaway, Mari Smith, Facebook (Firm) (2010). Facebook marketing: an hour a day, Indianapolis: Wiley Publishing. Steven Holzner (2009). Facebook marketing : leverage social media to grow your business, Chicago: Que Publishing. Creswell, J.W. (2003). Research design. Qualitative, quantitative and mixed methods approach. Thousand Oaks, CA: Sage. Meadows-Klue (2007), Falling in Love 2.0: Relationship marketing for the Facebook generation, Journal of Direct, Data and Digital Marketing Practice, Vol. 9, Issue 3, p. 245-250; Facebook web-page, press information, http://www.facebook.com/press/info.php?statistics, 15 May 2010 http://www.facebook.com http://www.clickrmedia.com/services/social-media-marketing/facebook http://en.wikipedia.org/wiki/Facebook http://en.wikipedia.org/wiki/Criticism_of_Facebook. http://whizkidkonnect.com/ http://arc.hhs.se/download.aspx?MediumId=947 http://netbrands.net/ http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/ http://www.facebook.com/pages/Viral-marketing-tips/92274993058 http://www.biz2success.com/2010/06/anyone-can-do-it-small-e-business-success-stories/ http://sem-group.net/search-engine-optimization-blog/social-media/viral-marketing-on-facebook-7-points-you-just-cannot-neglect/ http://wilderdom.com/research/QualitativeVersusQuantitativeResearch.html http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1 http://www.sagepub.com/upm-data/10982_Chapter_4.pdf Social & Ethical Issues of Information Systems Facebook from Marielle C http://www.churchofcustomer.com/2009/10/facebook-fan-pages-are-the-future.html http://news.smh.com.au/breaking-news-technology/paypal-to-become-a-way-to-pay-for-facebook-ads-20100219-oj88.html

Reflective Essay on Personal Strengths

Reflective Essay on Personal Strengths Personal Strengths 2 Introduction StrengthsQuest is a personality assessment tool used by career-oriented companies and schools to help determine what careers a given person might be suitable for. This is a test approximately 150 questions long, that measures ones top five personality strengths, so that those top five may be recognized and utilized in a proficient manner within that persons career. This maximizes ones workable efficiency. This report will analyze my top five personal strengths and make a correlation between them and my future career endeavors. Personal Strengths Themes My top five personal strengths are Belief, Responsibility, Competition, Developer, and Relator. In order to further discuss these strengths, one must have a basic understanding of what goes into each strength theme. Belief   Ã‚  Ã‚  Ã‚  Ã‚  If you possess a strong Belief theme, you have certain core values that are enduring. These values vary from one person to another, but ordinarily your Belief theme causes you to be family-oriented, altruistic, even spiritual, and to value responsibility and high ethics-both in yourself and others. These core values affect your behavior in many ways. They give your life meaning and satisfaction; in your view, success is more than money and prestige. They provide you with direction, guiding you through the temptations and distractions of life toward a consistent set of priorities. This consistency is the foundation for all your relationships. Your friends call you dependable. â€Å"I know where you stand,† they say. Your Belief makes you easy to trust. It also demands that you find work that meshes with your values. Your work must be meaningful; it must matter to you. And guided by your Belief theme it will matter only if it gives you a chance to live out yo ur values (StrengthsQuest 2010). Personal Strengths 3 Responsibility   Ã‚  Ã‚  Ã‚  Ã‚  Your Responsibility theme forces you to take psychological ownership for anything you commit to, and whether large or small, you feel emotionally bound to follow it through to completion. Your good name depends on it. If for some reason you cannot deliver, you automatically start to look for ways to make it up to the other person. Apologies are not enough. Excuses and rationalizations are totally unacceptable. You will not quite be able to live with yourself until you have made restitution. This conscientiousness, this near obsession for doing things right, and your impeccable ethics, combine to create your reputation: utterly dependable. When assigning new responsibilities, people will look to you first because they know it will get done. When people come to you for help-and they soon will-you must be selective. Your willingness to volunteer may sometimes lead you to take on more than you should (StrengthsQuest 2010). Competition   Ã‚  Ã‚  Ã‚  Ã‚  Competition is rooted in comparison. When you look at the world, you are instinctively aware of other peoples performance. Their performance is the ultimate yardstick. No matter how hard you tried, no matter how worthy your intentions, if you reached your goal but did not outperform your peers, the achievement feels hollow. Like all competitors, you need other people. You need to compare. If you can compare, you can compete, and if you can compete, you can win. And when you win, there is no feeling quite like it. You like measurement because it facilitates comparisons. You like other competitors because they invigorate you. You like contests because they must produce a winner. You particularly like contests where you know you have the inside track to be the winner. Although you are gracious to your fellow competitors and even stoic in defeat, you dont compete for the fun of competing. You compete to win. Over time you will come to avoid contests where winning seem s unlikely (StrengthsQuest 2010). Developer   Ã‚  Ã‚  Ã‚  Ã‚  You see the potential in others. Very often, in fact, potential is all you see. In your view no individual is fully formed. On the contrary, each individual is a work in progress, alive with possibilities. And you are drawn toward people for this very reason. When you interact with others, your goal is to help them experience success. You look for ways to challenge them. You devise interesting experiences that can stretch them and help them grow. And all the while you are on the lookout for the signs of growth-a new behavior learned or modified, a slight improvement in a skill, a glimpse of excellence or of â€Å"flow† where previously there were only halting steps. For you these small increments- invisible to some-are clear signs of potential being realized. These signs of growth in others are your fuel. They bring you strength and satisfaction. Over time many will seek Personal Strengths 4 you out for help and encouragement because on some level they know that your helpfulness is both genuine and fulfilling to you (StrengthsQuest 2010). Relator   Ã‚  Ã‚  Ã‚  Ã‚  Relator describes your attitude toward your relationships. In simple terms, the Relator theme pulls you toward people you already know. You do not necessarily shy away from meeting new people-in fact, you may have other themes that cause you to enjoy the thrill of turning strangers into friends-but you do derive a great deal of pleasure and strength from being around your close friends. You are comfortable with intimacy. Once the initial connection has been made, you deliberately encourage a deepening of the relationship. You want to understand their feelings, their goals, their fears, and their dreams; and you want them to understand yours. You know that this kind of closeness implies a certain amount of risk-you might be taken advantage of-but you are willing to accept that risk. For you a relationship has value only if it is genuine. And the only way to know that is to entrust yourself to the other person. The more you share with each other, the more you risk t ogether. The more you risk together, the more each of you proves your caring is genuine. These are your steps toward real friendship, and you take them willingly (StrengthsQuest 2010). Career Correlations   Ã‚  Ã‚  Ã‚  Ã‚  Physical fitness has always been my passion. I am currently working on getting a Bachelors degree in exercise science. With that being said, I have two routes that I would like to go. I would either like to be an athletic coach of some kind, or a personal trainer. With the strength themes I exhibited, these career fields are somewhat perfect for me.   Ã‚  Ã‚  Ã‚  Ã‚  With the strength theme, Belief, I want nothing more than to make a difference in peoples lives, through the avenue of physical fitness. By doing this, I can be happy with myself even if I dont make a ton of money. I believe that if you love what you do, the money will fall in to place (Ted Leonsis 2010). I am a big advocate of having a purpose in everything you do, whether large or small. My Belief, is that, I can have a positive influence on someones life, and Personal Strengths 5   Ã‚  Ã‚  Ã‚  Ã‚  teach them values and help them achieve personal goals they have set for themselves, through sports or working out.   Ã‚  Ã‚  Ã‚  Ã‚  Responsibility is my next theme, which gives me accountability to my future â€Å"clients† and â€Å"players.† I am not one to give up in anything when something doesnt go my way. If I commit to something, theres no turning back from it (Rotegà ¥rd,A.,Moore,S.,Fagermoen,M.,Ruland,C. 2010). If I cannot accomplish something or make a mistake, I dont try to make excuses, but rather, learn from it and move on. It is that sense of Responsibilty.   Ã‚  Ã‚  Ã‚  Ã‚  Competition is a great strength theme for me, especially given the option of coaching. Competition is a way that I can measure my work ethic and achievement motivation. I have a need to compare and contrast myself with others around me (Vetter,R.,Symonds,M. 2010). Not in the sense that I am better than they are, but constantly trying to better myself, by learning from those who I feel are better competitors. Competition can be a great asset when used right.   Ã‚  Ã‚  Ã‚  Ã‚  Developer is another great strength, because it can be applied, so easy, to both personal training and coaching as well. I think it is necessary for both too. I am good at seeing the â€Å"big picture† in people. I can see how someone may be good at something, but then know how to tweak their skills enough to help make them great at it. Through precision, non-complacency, and attention to details, I can help bring out the potential in others (Mark Helfand 2005). This is a huge driving force for me.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, Relator is the last of my top five strength themes. Relator allows me to connect with those I work with. Empathy is so very important to both athletics and personal training. Personal Strengths 6 When you can see through someone elses eyes, you can share a bond with them that allows you to use a leadership role, by giving advice and making corrections without being questioned. It builds trust between both parties and allows for more efficient goal achievement.   Ã‚  Ã‚  Ã‚  Ã‚  These top five strength themes that I exhibit, I believe, are not only perfect for coaching or personal training, but are, absolutely necessary in being successful as well. Personal Strengths References Mark Helfand. (2005). Using Evidence Reports: Progress And Challenges In Evidence-Based Decision Making.Health Affairs,24(1),123-127. Ted Leonsis. (2010,April). How to Build a Happy Company.Newsweek,155(15). Rotegà ¥rd,A.,Moore,S.,Fagermoen,M.,Ruland,C..(2010). Health assets: A concept analysis. International Journal of Nursing Studies,47(4),513. Vetter,R.,Symonds,M..(2010). CORRELATIONS BETWEEN INJURY, TRAINING INTENSITY, AND PHYSICAL AND MENTAL EXHAUSTION AMONG COLLEGE ATHLETES.Journal of Strength and Conditioning Research,24(3),587-96.

How a photocopier works :: essays research papers

Photocopiers rely on static electricity to perform an incredibly complex process every time you press the copy button. Photocopiers use a photo receptor drum, a metal drum coated in a layer of semiconductor which is usually selenium. The photoconductivity of selenium means that when illuminated photons cause it to conduct electricity but when it is in the dark it is an insulator. When photons hit the Selenium electrons are liberated allowing current to pass through. When you press COPY on a photocopier a complex process begins. The drum is charged positively by the corona wire; this wire has a very high voltage passed through it and so transfers some to the drum as static electricity. The drum is coated in a layer of positive ions. A strong lamp is then shone up through glass onto the paper which needs to be photocopied. White areas of paper reflect this light back down, through a series of mirrors and lenses, onto the drum. Black areas (print) just absorb the light. When the light hits the selenium it allows current to flow by liberating electrons, the electrons brought by this voltage applied to the core of the drum neutralise the positive charge on parts of the drum in light so that only black areas are now charged. Next small beads covered in tiny black plastic powder are rolled over the drum. The powder is attracted to the drum at areas of positive charge because the toner is negatively charged. Another sheet of paper is charged strongly by the corona wire because this charge is greater than the charge on the drum, when the paper is passed over the drum the toner particles stick to it rather than the drum. When the paper has the toner on it, it passes through heated rollers which melt the black plastic onto the paper so that it is not held with just a weak charge. How a photocopier works :: essays research papers Photocopiers rely on static electricity to perform an incredibly complex process every time you press the copy button. Photocopiers use a photo receptor drum, a metal drum coated in a layer of semiconductor which is usually selenium. The photoconductivity of selenium means that when illuminated photons cause it to conduct electricity but when it is in the dark it is an insulator. When photons hit the Selenium electrons are liberated allowing current to pass through. When you press COPY on a photocopier a complex process begins. The drum is charged positively by the corona wire; this wire has a very high voltage passed through it and so transfers some to the drum as static electricity. The drum is coated in a layer of positive ions. A strong lamp is then shone up through glass onto the paper which needs to be photocopied. White areas of paper reflect this light back down, through a series of mirrors and lenses, onto the drum. Black areas (print) just absorb the light. When the light hits the selenium it allows current to flow by liberating electrons, the electrons brought by this voltage applied to the core of the drum neutralise the positive charge on parts of the drum in light so that only black areas are now charged. Next small beads covered in tiny black plastic powder are rolled over the drum. The powder is attracted to the drum at areas of positive charge because the toner is negatively charged. Another sheet of paper is charged strongly by the corona wire because this charge is greater than the charge on the drum, when the paper is passed over the drum the toner particles stick to it rather than the drum. When the paper has the toner on it, it passes through heated rollers which melt the black plastic onto the paper so that it is not held with just a weak charge.

Dostoevskys Crime and Punishment Essay -- essays research papers

In Crime and Punishment, Raskolnikov concocts a theory: All men are divided into ‘ordinary’ and ‘extraordinary’. The extraordinary man should have the right to eliminate a few people in order to make his idea known to all humanity; however, the ordinary man has no right to transgress the law. Because he believes this theory is an idea that must be known to all humanity, he considers himself extraordinary; however, there is a legion of events that prove that Raskolnikov is not extraordinary.  Ã‚  Ã‚  Ã‚  Ã‚   One can be sure that Raskolnikov believes himself to be extraordinary when Porfiry says, “...surely you couldn’t have helped...fancying yourself...an ‘extraordinary’ man, uttering a new word in your sense.... That’s so, isn’t it?'; to which Raskolnikov replies, “Quite possibly'; (247). Raskolnikov was strongly prompted to murder Alyona when he recalled a conversation that took place between two ordinary men in a bar. One declared: I could kill that damned old woman and make off with her money without the faintest conscious-prick.... For one life, thousands would be saved from corruption and decay.... Besides, what value has the life of that sickly, stupid, ill-natured old woman in the balance of existence? (63) Raskolnikov reasoned that it would be honorable to kill Alyona since it would supposedly benefit humanity, but the fact that “...

Medicine in Ancient Egypt as seen by the Archaeological Evidence of Pap

The Ancient Egyptian civilization’s development centered around the luxurious, green and fertile Nile river. Astonishingly, they accurately predicted Nile floods to produce surplus crops and allow the growth of society and culture. In the North of Africa, Egyptians flourished until 525 BC. The lands were ruled by powerful pharaohs who provided dominance and control to their people. The Egyptians every day lives centered around an elaborate system of religious and spiritual beliefs. In tribute to their religious beliefs, pharaohs and gods, the Egyptians built breath taking monuments that often included decoration and hieroglyphs that were symbolizations of their spirituality. The amazing architecture and the mystery to how they built these gigantic structures is one of the most intriguing issues of the ancient world. However, the aspect of society and culture also inspire individuals to ask questions about how the Ancient Egyptians went about their everyday lives, and how the y managed to develop such a civilized way of living. The illustrations that adorned tombs, and monuments all around Egypt added insight into the lives of the Ancients. Along with the development of writing, the depiction of effective use in medicine became evident. â€Å"Medicine was one of the oldest professions in the Nile valley.†(White 1970) Their medical practices were highly advanced for their time and included several doctors and medical practioners. Medical care was provided by workers who laid claim to specific title such as a specailist in animal bites. Or patients would resort to traditional cures handed down throughout generations.(Donadoni 1990) Doctoral specialization was apparently related to the fields of expertise and included surgeons, general pr... ...nderstanding of human anatomy. The Kahun Gynaecological papyrus was the first to acknowledge the female anatomy almost solely. Ancients were able to detect pregnancy, as well as how to prevent pregnancy. The Kahun papyrus also included a short section on veterinary medicine which shows their level of understanding of animals anatomy as well. The Hearst papyrus is composed of several general medical problems and how to treat them. Finally, the Berlin papyrus is made up of several sections including : general treatments and diagnoses, gynaecological prescriptions, and a large portion dedicated to spells and magic. Overall, as shown by the five papyri the Ancient Egyptians had an extremely civilized manner of diagnosing and treating common aliments of their time. Their incredible knowledge not only human but animal anatomy allowed them to successfully treat patients. Medicine in Ancient Egypt as seen by the Archaeological Evidence of Pap The Ancient Egyptian civilization’s development centered around the luxurious, green and fertile Nile river. Astonishingly, they accurately predicted Nile floods to produce surplus crops and allow the growth of society and culture. In the North of Africa, Egyptians flourished until 525 BC. The lands were ruled by powerful pharaohs who provided dominance and control to their people. The Egyptians every day lives centered around an elaborate system of religious and spiritual beliefs. In tribute to their religious beliefs, pharaohs and gods, the Egyptians built breath taking monuments that often included decoration and hieroglyphs that were symbolizations of their spirituality. The amazing architecture and the mystery to how they built these gigantic structures is one of the most intriguing issues of the ancient world. However, the aspect of society and culture also inspire individuals to ask questions about how the Ancient Egyptians went about their everyday lives, and how the y managed to develop such a civilized way of living. The illustrations that adorned tombs, and monuments all around Egypt added insight into the lives of the Ancients. Along with the development of writing, the depiction of effective use in medicine became evident. â€Å"Medicine was one of the oldest professions in the Nile valley.†(White 1970) Their medical practices were highly advanced for their time and included several doctors and medical practioners. Medical care was provided by workers who laid claim to specific title such as a specailist in animal bites. Or patients would resort to traditional cures handed down throughout generations.(Donadoni 1990) Doctoral specialization was apparently related to the fields of expertise and included surgeons, general pr... ...nderstanding of human anatomy. The Kahun Gynaecological papyrus was the first to acknowledge the female anatomy almost solely. Ancients were able to detect pregnancy, as well as how to prevent pregnancy. The Kahun papyrus also included a short section on veterinary medicine which shows their level of understanding of animals anatomy as well. The Hearst papyrus is composed of several general medical problems and how to treat them. Finally, the Berlin papyrus is made up of several sections including : general treatments and diagnoses, gynaecological prescriptions, and a large portion dedicated to spells and magic. Overall, as shown by the five papyri the Ancient Egyptians had an extremely civilized manner of diagnosing and treating common aliments of their time. Their incredible knowledge not only human but animal anatomy allowed them to successfully treat patients. Medicine in Ancient Egypt as seen by the Archaeological Evidence of Pap The Ancient Egyptian civilization’s development centered around the luxurious, green and fertile Nile river. Astonishingly, they accurately predicted Nile floods to produce surplus crops and allow the growth of society and culture. In the North of Africa, Egyptians flourished until 525 BC. The lands were ruled by powerful pharaohs who provided dominance and control to their people. The Egyptians every day lives centered around an elaborate system of religious and spiritual beliefs. In tribute to their religious beliefs, pharaohs and gods, the Egyptians built breath taking monuments that often included decoration and hieroglyphs that were symbolizations of their spirituality. The amazing architecture and the mystery to how they built these gigantic structures is one of the most intriguing issues of the ancient world. However, the aspect of society and culture also inspire individuals to ask questions about how the Ancient Egyptians went about their everyday lives, and how the y managed to develop such a civilized way of living. The illustrations that adorned tombs, and monuments all around Egypt added insight into the lives of the Ancients. Along with the development of writing, the depiction of effective use in medicine became evident. â€Å"Medicine was one of the oldest professions in the Nile valley.†(White 1970) Their medical practices were highly advanced for their time and included several doctors and medical practioners. Medical care was provided by workers who laid claim to specific title such as a specailist in animal bites. Or patients would resort to traditional cures handed down throughout generations.(Donadoni 1990) Doctoral specialization was apparently related to the fields of expertise and included surgeons, general pr... ...nderstanding of human anatomy. The Kahun Gynaecological papyrus was the first to acknowledge the female anatomy almost solely. Ancients were able to detect pregnancy, as well as how to prevent pregnancy. The Kahun papyrus also included a short section on veterinary medicine which shows their level of understanding of animals anatomy as well. The Hearst papyrus is composed of several general medical problems and how to treat them. Finally, the Berlin papyrus is made up of several sections including : general treatments and diagnoses, gynaecological prescriptions, and a large portion dedicated to spells and magic. Overall, as shown by the five papyri the Ancient Egyptians had an extremely civilized manner of diagnosing and treating common aliments of their time. Their incredible knowledge not only human but animal anatomy allowed them to successfully treat patients.

Nestle Crunch Marketing Plan Essay

Executive Summary This marketing plan was created for Nestle Crunch to position itself in the next year to deliver at least $13 million in profit without increasing the budget by over $2 million. An analysis of the chocolate confectionery market will be analyzed to develop marketing strategies to implement to satisfy these objectives. situation analyses Market Size Crunch is produced by the largest food and beverage company, which is Nestle. Retail sales of chocolate confectionery comprised of $33.8 billion in retail sales, which $16.9 billion were in chocolate sales. Market Trends The growth rate of chocolate confectionery lagged behind the cereal, gum, and sugar confectionery and showing very little projected growth through 2014. Unit Volume 35% of the market share in sales were the Regular sized Chocolates, 30% were for the miniatures, 25% were of promotional items (promotes seasonal sales), and then there were the king sizes which made up of only 10% of the market sales. Price Nestlà ©Ã¢â‚¬â„¢s strategy was to list the lowest price on their bars at $0.79 each for Butterfinger and Crunch, while its close competitor, Hershey’s priced its Bars and Reese’s cups at $0.89. The other competitor, Mars, priced theirs even higher at $0.99 each. Price increase would result in lost in sales. Product Services Offered Nestle Crunch offered consumers a chocolate confectionery that served as an indulgent treat in contrast to satisfying hunger. SWOT Analysis In SWOT, strengths and weaknesses are internal factors. In business, the strengths identified are what a business works to maintain, build, and leverage. Weaknesses that are identified should be removed, resolved, or remedied. Opportunities and threats are external factors. External factors are, in most part, out of our external locus of control. We can only either optimize it or deal with it. Opportunities should be prioritized and optimized. Identified threats must be acknowledged by a business and/or develop counter measures for it, if any (SWOT Analysis, 2009). INTERNAL Strengths Offer the lowest prices among competitors Crunch is regarded as an indulgence, a reward, or treat Participates in all channels of distribution Produced by the worlds’ largest food and beverage company – Nestle Weaknesses Marketing budget cannot increase more than $2M from the previous year (2009) Its positioned to target males and young adults who were not the largest chocolate consumers EXTERNAL Opportunities Large market in the Midwest Females and children consumed most of the chocolate confectionery Psychographic segments that are potential target markets: Practical value seekers Confection loving moderators TV has the greatest reach Threats Chocolate sales lag behind sugar confectionery, cereal bar and gum Competitors –Hershey and Mars in the U.S. market share marketing strategy Positioning We want to position Crunch as: â€Å"Nestle Crunch is for women and children who want to reward themselves to an indulgent chocolate treat, because Nestle Crunch is the only chocolate bar that tells you best that you deserve it.† strategy development Objective The mission is to deliver at least $13 million in profit without increasing the budget by more than $2 million. Targeted Consumer Demographics Target Market Crunch satisfies a consumer’s need to satisfy an indulgent desire, and promotion is used to trigger these impulses. Therefore, promotion is vital to increasing sales. Specifically, to children and females (teenage females, adult females, and mothers) who mostly attribute chocolate as an indulgent desire according to the Figure below In addition, according to the research, women are 51% of the population and consume 6% more chocolate than men. Children and young adults under the age of 25 comprise 60% of the population. In terms of geography, the Midwest is 22% of the population and the region that sells the most chocolate confectionery. strategy development Financial Projections Strategy and Execution Minus 1 event of free standing insert (FSI) coupon good on one regular size Crunch bar Add I event of A regular bar bonus size (+25%) is offered during 2-week promotional period; it was not offered in 2009 Minus 1 event of a 2-week store display featuring regular size Crunch Distribution increases by 2.0 percentage points A Crunch price increase of +12.5% on all products would match Hershey’s retail prices but would still be less than Mars’ prices; no pricing action was taken in 2009 The following table shows the impact on sales and profit when making changes  in the marketing mix. According to the table, with the marketing mix selected we are able to achieve our objective of ensuring production contribution of at least $13 million, our profitability percentage change is at least over 15%, and budget does not increase by more than $2 million. Advertising and Promotion Media Marketing The media vehicles for advertising that will be utilized are TV, print, and online. Since TV has the greatest reach, 70% is allocated in the budget for TV advertising and promotion; 20% for online and 10% of the budget for print marketing. The total budget for these media marketing is a little below $12.9 million We have an estimated reach of 90% for the TV advertising and marketing and 10% and 20% for print and online respectively. The pie graph below illustrates the media mix selection: Pricing strategy The pricing strategy will be to increase the price of Crunch by 12.5%, which will match the Hershey’s retail price, but will still be below the price of Mars. An increase in price does result in a decrease in sales, but after thorough examination of the P&L, it will show an increase in profitability to justify the drop in sales. Distribution strategy Increasing the distribution showed to increase sales. Since a large percentage of sales were sold through other distribution channels besides mass merchandisers, supermarkets, and convenient stores, an increase in distribution to the other channels that include drug stores, warehouse club, and vending machines, justify a slight budget increase as shown in the Figure below. The following figure summarizes the marketing plan Promotions, advertising, and special events are concentrated on the special holidays that historically show increase sales in the chocolate confectionery market. Many of the events are also focused mostly in the Midwest, because this region is shown to have the highest sales and consumption in the nation. The budget is kept below a $2 million increase while still accomplishing the goal of increasing profitability. Other Metrics The following table shows 2008 and 2009 chocolate confectionery market size and market shares of Nestlà © Crunch and its competitors as additional references. References Alan Chapman. SWOT Analysis. (2009, October 13). Retrieved October 16, 2009, from http://www.marketingteacher.com/Lessons/lesson_swot.htm U.S. CHOCOLATE CONFECTIONERY: DYNAMIC MARKETING PLANNING. Retrieved on June 02, 2014 from : https://brenau.instructure.com/courses/1209789/pages/course-documents?module_item_id=10683688

Ethical Treatment of Prisoners Essay

Ethical Treatment of Prisoners BY MeltssaoT People in society today have rules, regulations, and guidelines to follow in order to maintain freedom, safety, structure, and self-discipline. If any of these rules are broken, there are consequences to follow. It depends on the severity of the crime on what type of punishment or consequence is given to an individual. If the crime is severe enough the individual may be deprived of their rights, freedom of movement, and sent to prison for a duration of time. If one is sent to prison then the ethical treatment of prisoner’s rights must be taking into consideration and analyzed. A prisoner/inmate is a person that has committed a criminal offence and depending on their criminal history he or she may be put on probation or confined to a county Jail or state penitentiary. Once an individual gets behind those block walls their lives then tend to belong to the deputies, correctional officer or warden that is employed by that facility. Within the prison system there is a division of power that exists. This power can leave feelings of powerlessness and dependency in the prisoners. We all have heard stories of correction officers using their power of authority to abuse and psychologically harm the prisoner. For example a couple of months ago in the state that I live in there was an inmate who was locked up for a minor charge of failure to appear. He was waiting for his dinner this particular evening, and the deputy almost slammed the inmate finger in the door. Of course this escalade into a verbal altercation between the two, and from there a physical fight broke out. The deputy which outweighed the inmate by over 100 pounds picked up the inmate and slammed him on his head onto a concrete floor multiple times until the inmate was unconscious. The Jailhouse officials rush this inmate to the ospital in which he went into a coma, and eventually was placed on life support. The family of this inmate was faced with a difficult situation which was either remove him from life support or leave him there to waste a away. In the end the family made the decision to remove their love one from life support, and the deputy was behind a minor criminal matter the question is did he deserve to be treated less than a human being? Did he really deserve to die? Some people might argue the fact that because he was locked up then he deserved the treatment that he got and others might voice the difference. I personally say no, because this is still a life and even though he made a mistake there should have been a correct way to go about punishment for this inmate if he really had got out of order. When law abiding citizens and correctional officers look at prisoners, it does not matter what the crime was or how severe the punishment, a prisoner is a â€Å"nobody. † In the United States there are many people that may agree and have strong feelings when it comes to this statement. In ethics a utilitarian may say that human beings should focus on the potential rules of an action and determine what would happen if e or she follows the rules. Utilitarian theory states the moral worth of an action should be determined specifically by its usefulness in maximizing utility and minimizing negative utility. The world as a whole has a moral code on how people should conduct themselves, on what is right and wrong. The belief of the utilitarian theory can be used in prisons to help those that really want to be rehabilitated. I am not saying that this theory will work for all, but there are some men and women that deserve another chance in life. We have to realize that everyone makes mistakes n their life, some are worse than others, but in the end everyone still deserves to be treated with dignity and respect, no matter what they may have done. I have heard stories about men that may have raped or killed a little child is sent to prison the correctional officers tend to sometime turn their heads and let the other inmates beat him or rape him until he is almost dead. I don’t agree with the fact that he hurt a child but at the same time I don’t think that its morally right that they allow the other inmates to Jeopardize what little bit of freedom that they may have behind hose prison walls either. The ethical solution to this is when you do have a child rapist sent to prison put those type of people in a area amongst themselves and maybe have counselors around where they can get a better understanding of this person sick mind because sometimes these people that do these type of things have had some type of trauma when they were a child. It is unethical to confine an individual to a correctional facility and expose this individual to danger. When you talk about ethics in prison, in the eyes of some that is either driving by hat facility yard every day or has never really been behind those thick masculine bars then one may say that these people are animals and they deserve to be behind those bars. Once behind those bars their life changes because they have to be told when to eat, when to sleep, when to walk and talk. If an inmate is not like by a correctional officer or if one does not follow order then they may be deprived of food or even yard time. Torture and beatings will not correct their behavior but will make them more aggressive so that choice is not the best. If any of these things should appen then this may lead to riots and in serious scenarios, killing of security guards. It is best to provide the basic needs such as food to the prisoners so that there is a harmonious reaction between the prisoner and the correction officer. The utilitarian would say that inmates should follow a morally right rule that would result in happiness in which once they are return to society they can determine what rules citizens. Learning positive rules will result to good behavior and a change of mind that life without freedom is something that one may not want to return to. In contrast†¦..